What Is Mobilization and How Can It Help Me?

smartphoneWebsite mobilization is exactly what it sounds like, it’s optimizing your website for mobile users. This can be done in a multitude of ways, from almost completely automated, to completely manual. We will discuss the various ways of doing it a bit later.

Website mobilization is something that’s easy to overlook. Chances are, you’re not developing your website from a phone or tablet so it’s easy to forget that your website will get mobile traffic, especially if you’re utilizing social media in your Phoenix SEO. Now, mobile traffic is as important as any traffic, if not more, and getting the most out of it requires only a little extra effort, so optimizing your page for mobile users seems like a no-brainer.

How exactly does it help though? Imagine this scenario:
You’re looking to buy a hard to find product from your smartphone for a hobby of yours. You’ve been looking through various sites, with no luck at all in finding it. Finally, you come across a search result for a small family owned business who’s selling one for a great price. You press the link, and the site loads, showing you the full product description, detailed images, and the works. You decide you’re buying it. Everything they say about the product seems perfect. You load up the order page, fill out the shipping and billing address, put in your credit card info, then you get stuck. The “Submit Order” button is off the edge of your screen, and you can’t scroll far enough to see it. In frustration, you back out of the site and keep looking through your search results to find a link that works.

mobile user

This is just one of the many things that mobile users have to deal with all the time. It’s happened to me personally more times than I can imagine. This is a complete waste of mobile traffic. That person would have purchased the product, made the site owner a little money, and might have even become a returning customer. Instead, due to bad or no mobilization, the site owner lost that lead, and there’s no telling how many others have done the same. Mobilization is a great tool to ensure that every user has an excellent experience browsing your site, and it makes each visitor enjoy your site even more.

Next, we’ll take a look at the types of mobile sites, what makes them a good choice for your website, and some of the specific benefits of using a mobile site.